lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


Information
Email
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All Work (Thumbnails)


archive

add. projects, design, activations etc.


 

“HANGOUT-OF-HOME”

absolut vodka x sprite launch

No plan? No problem. For the platform "Planned for the Unplanned" we designed and transformed billboards around Clapham Common, London, into giant picnic blankets people could pull off for the ultimate unplanned hangout.









Agency: Grey New York & LondonLeads: Hope Nardini, Brent Singer, Gemma Slack, Sia Efthimiu
Copywriter: Jared Brockbank

“BACKPACK OF A LIFETIME”

jansport spec
Every day, gun violence takes the lives of 8 children. Jansport, the bag 'built for life', desgins and releases a line of backpacks fitted with graphene-lined bulletproof vests to protect children from school shootings.










Spec created @ The Newhouse School
Awards:One Show Young Ones ADC
New York Festivals - Positive World Impact



 

“REGIONAL REMIX”

netflix spec for D&AD New Blood
How do you get 18-34 year olds in the UK excited about non-English content on Netflix? Well, everybody loves a good plot twist: Non-English content in their lingo.










Spec created @ The Newhouse School
Awards:D&AD New Blood Pencil




“LIMU EMU & DOUG: THE MASCOTS”

liberty mutual
I never thought I would be making mascots. I also never thought making mascots would be a complex process. Turns out, I must've accidentally added them to my vision board somewhere because both of those things came true.





Since 2019, Doug and LiMu have been the faces of Liberty Mutual. And while those faces are perfect for television, it is not exactly easy to bring a live bird (and his actor friend) into the action, interacting with fans IRL. To expand the possibilities and lore of LiMu and Doug, we created new mascot forms of them, working with talented production partners to bring them to life. 





Our mascots debuted at a New York Liberty game with the first season of Liberty Mutual’s partnership, sitting courtside and making waves with Ellie the Elephant.





They then went on to more sporting fame,at the Music City Bowl, had guest appearances on Ellie’s Instagram, and started becoming TikTok icons.







Agency: Bandits & Friends Leads: Rob McQueen, Nick Bauman
Copywriter: Jared Brockbank

Production of Mascots
Biscuit & Alex in Wonderland
Awards:Spike Lee interaction




“PURE EXHILARATION”

formula one spec
Formula One cars reach speeds of up to 375 km/h. You don't just watch a Formula One race, you feel it. Beautiful, breathtaking, pure exhilaration. The task? Bring the feeling to life with the use of OOH.












Spec created @ The Newhouse School
Awards:One Show Young Ones ADC
AAF




“CONFUSION BY GLARE, OASIS BY KINDLE”

kindle oasis spec
The Kindle reads like a real paper book, without glare, even in sunlight, because glare at the wrong place changes the story. Read ‘em the way they were written.










Spec created @ The Newhouse SchoolCo-AD: Catarina Baumgart