lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


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  wireless utopia

boost infinite x apple




With Boost Infinite's seamless & smart wireless service and the new iPhone 15, users can transcend to a wireless utopia where they are completely, infinitely, limitless. ‘Garden’, ‘Explorer’ and ‘Globes’, bring users into hyperreal worlds we dreamed up for this launch, experiencing the delight and serenity that comes with effortless experience.



Our pitch to launch Boost Infinite was simple: create a world that cut through the noise of the wireless category. While most wireless companies scream their deals, we decided to portray the experience of seamless service through building a utopian world; one that felt premium and elevated, but with slightly otherworldy elements. 








We also created a new branding ecosystem, evolving their signature orange and white palette. We wanted an aesthetic as soothing and tranquil as our worlds are serene and utopic. Gradients brought a sense of calm and washed our viewers in soft atmospheric hues. Pastels and softer tones were used to soothe rather than sell.







Agency: Grey NY (Pitched & Won)Leads: Thiago Cruz, Brent Singer, Gemma Slack, Athanasia Efthimiu
Copywriter: Jared Brockbank
Producers: Brida Brando, Jona Suarez

ProductionDirectors: Carl Addy & Ben Smith @ MAYDA
DOP: Jon Chema
Editor: Alex Trierweiler
Colorist: Matt Osborne @ CO3
Sound: KO Music
Press:LBB
AdAge