lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


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mr. p

pringles superbowl LVIIl






With Hollywood obsessed with making movies about brands, we set out to win Pringles that same level of attention, without really making a movie. How? By hiring the guy who’s been playing every branded character, Chris P(ratt), to play ours for the Big Game.





At the super bowl, we launched the :30 spot featuring a spiralling Chris Pratt, whose identity crisis begins when a post leads to the internet touting him a doppelgänger for the Pringles guy.




Butttt before that, we of course released some fun teasers too.




Agency: Grey New YorkLeads: Joe Mongognia, Alvaro Soto, Roberta Totaro
Team: Ivy Phan, Julian Castillo, Chelsea Robinson, MJ Higgins, Jared Brockbank
Producer: James McPherson

ProductionDirector: Jeff Low
DOP: Darius Wolski
Editor: Rick Russell @ Final Cut
Colorist: Mike Howell @ Color Collective
Sound: The Elements Music
Awards:
Gold ANDY