lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


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All Work (Thumbnails)

 
it’s time to be great

rinse laundry service



Greatness takes time, but so does laundry. Rinse had historically been seen as a 'tech' company,but they wanted to become champions of epic everyday human possibilities. With this insight, we moved from functional messaging to storytelling-driven spots, imagining the unexpected ways people might spend the hours saved by outsourcing laundry. Using light surrealism, we framed Rinse as less of a service and more as an enabler of small (but epic), human possibilities. 












Agency: Bandits & Friends (Pitched & Won)Leads: Danny Gonzalez, David Suarez
Copywriter: Jared Brockbank
Producers: Carlos Valdivia, Katie Harris

ProductionDirectors: Allie Avital @ Golden LA
DOP: Sonja Tsypin
Editor: Nate Katz @ Cartel
Colorist: Tim Masick @ CO3
Sound: Duotone
Press:AdAge & Again