lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


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Email
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All Work (Thumbnails)


space applebee’s

applebee’s






When the creators of "Rick & Morty" launched a popular new game - "High on Life" - it featured a parody of Applebee’s within their game called “Space Applebee’s”. This put us not just in the gaming world, but in the middle of a massive and loyal fan base. We turned all our social channels otherworldly and entered the chats of Twitch streamers, got them to take a detour to Space Applebee’s, and then surprised them by dropping gift cards in the chat for them and their viewers to enjoy Applebee’s on Earth. Streamers loved it, leading to shoutouts on social media, more time spent and our virtual Space Applebee’s, and most importantly, more eatin’ good in the neighbourhood.






Agency: Grey New YorkLeads: Lance Parrish, Talia Bradicich, Mike Latshaw, Talia Rapp, Jess Bass
Creatives: Emily Chou, Chris Chiarulli, Kofi Roberts