lynn seah

art director

WIRELESS UTOPIA
  • boost infinite x apple

LIBERTY BIBERTY
liberty mutual
IT’S TIME TO BE GREAT
  • rinse

MR. P
  • pringles superbowl LVIII

SPACE APPLEBEE’S
  • applebee’s

ARTICLE 25
  • google x hmct design (spec)

ARCHIVE
  • additional projects, design, activation work

CAMERA WORK
  • photography projects

DIARY
  • inspiration on my mind at the moment
  • could also be on your mind in a moment


Information
Email
Instagram
All Work (Thumbnails)

 
when it’s not you, it’s care.com

care.com





How do you get people to care about Care.com again? We got honest about care. Really honest. It’s the happiest, hardest, most rewarding thing you can do. Often times, the only ones who fully understand are the ones who care themselves. To relaunch Care.com, we created the platform “When It’s Not You, It’s Care.com” to reposition the brand from a transactional utility into a trusted brand for all. We decided to subvert category tropes of idealistic and perfect care scenarios, and show honest, real moments of care. Launching across streaming and social, we chose to create authentic films with empathetic narratives that felt like slices of real life. 









For a cohesive identity, the spots were crafted to feel like narrative doors into the wider world of Care.com, retaining elements of their colour palette whilst working with the lifestyle photography and wider design to create a visually distinctive brand in the typically more clinically-designed care category.







Agency: Bandits & Friends (Pitched & Won)Leads: Danny Gonzalez, David Suarez, Rob McQueen, Nick Bauman
Copywriter: Jared Brockbank
Producers: Carlos Valdivia, Tara Leinwohl

ProductionDirectors: Matt Lambert @ Object & Animal
DOP: Michael “Cambio” Fernandez
Editor: Nina Sacharow @ Cabin
Colorist: Fergus McCall @ Rare Medium
Score: Ralph Heidel
Sound: Duotone
Press:LBB
AdAge
Campaign US
Business Wire
Fast Company

Awards
Bronze Effie (2026)